The industry's leading ice cream competition, the National Ice Cream Awards took place at the beginning of March this year with a multitude of wins for Machinery World customers. Read more
Here we are, once again approaching the merry festivities of Christmas 2014, and what a year it has been. Official annual ice cream sales figures haven’t been released yet but from what we’ve heard from our clients in the UK and further afield, it’s been a profitable year, a successful year and a year that will be looked back on with fond memories.
One thing in particular that caught our eye in 2014 is the availability and popularity of new flavours. Manufacturers around the world have started producing new flavour combinations that have appealed to a new kind of audience, and despite being a little bizarre in part, they actually they work really well. Strawberry and balsamic vinegar, coffee and doughnut, honey and ginger are all examples of perfect flavour groupings that haven’t been available on a mass scale, before now. Read more
We’re all aware of the mounting pressure that volatile commodity prices are placing dairy farmers under here in the UK, as well as abroad. Challenging supermarkets on what they pay for milk is undoubtedly going to be a long and difficult road, but there are more and more options opening for those wanting to limit their exposure and diversify into new markets, namely, the ice cream sector.
To start with, the Ice Cream Alliance (ICA), the trade body for the UK’s ice cream industry, are very approachable and happy to offer advice to those uncertain about expanding operations, or unsure where to even start. Now, further to this free guidance, the ICA are offering training and support packages to help farmers create successful products and businesses. Read more
Machinery World, experts in sourcing and reselling second hand machinery of the highest quality, has launched a new website to improve the customer experience and reflect the modern, outward thinking of the company.
In an internet lead world, a business’s website is, in the large majority of cases, the first port of call for potential customers interested in its products or services. It is the 24 hour shop window where first, and lasting, impressions are created. As a result it is important that the website, both visually and functionally, portrays the company, its messages and aspirations. Read more