As veganism is accelerating towards the mainstream, the demand for plant-based food products (in particular dairy alternatives) has increased.
This is according to a recent market study (Dairy Alternatives Market by Future Market Insights), which predicts that the revenue of the dairy alternatives market will reach US$ 34.6 billion by 2029. In terms of value, the global dairy alternatives market is projected to register a CAGR of 8.3% during the forecast period.
The trend of veganism is a primary factor for this demand and health-related concerns such as allergies from milk and lactose intolerance are playing a vital role in the growth of this market. With the increased exposure to the dangers of dairy products, more consumers are leaning towards non-dairy milk, which, in turn, is providing a significant boost to the dairy alternatives market.
A further reason for this surge in sales is due to consumers’ growing concerns for animal welfare and reducing their impact on the planet.
Dairy alternatives have been competing in the dairy space now for decades, but the competition has intensified as dairy alternatives are expanding in styles, product categories, and types. Growing research and development, product line extensions, and marketing campaigns have led to increased sales of dairy alternatives.
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The evidence base on milk and dairy and its relationship with lifelong health has shifted significantly over the past decade, according to leading nutritionists.
Speaking at ‘Dairy & Health: The Evidence Explained’ in London, nutritionists confronted the milk myths and outlined the positive role that milk and dairy foods can play with regards to heart health, type 2 diabetes, obesity and healthy ageing.
Feel the flavour
Flavours of the future won’t just be tasted but will be felt. The food market is really pushing the boundaries with development of new flavours and their delivery for example, Prosecco crisps with a prosecco flavour but also a fizzing in mouth experience.
But also expect to see more flavours that give kokumi, or ‘mouthfullness’. Read more