September 2014 - Machinery World

Machinery World Launch New Website to Improve the Customer Journey and Reflect Company Aspirations

Machinery World Launch New Website to Improve the Customer Journey and Reflect Company Aspirations

Machinery World, experts in sourcing and reselling second hand machinery of the highest quality, has launched a new website to improve the customer experience and reflect the modern, outward thinking of the company.

In an internet lead world, a business’s website is, in the large majority of cases, the first port of call for potential customers interested in its products or services. It is the 24 hour shop window where first, and lasting, impressions are created. As a result it is important that the website, both visually and functionally, portrays the company, its messages and aspirations.

Machinery World’s new site designed and developed by design agency HTDL, utilises the very latest in sleek, responsive design to represent its forward thinking attitude towards the evolution of the dairy machinery market, and determination to bring the buying experience into the 21st century.

Paul Crowter, Managing Director of Machinery World, commented: “We continually try to keep ourselves at the forefront of the secondhand machinery industry, and the new site reflects these ambitions perfectly. The contemporary design shows our modern and evolving outlook, the easy navigation shows our commitment to improving the buying experience and the unrivalled functionality reflects our openness about the company and its machines.”

However, it’s not just all about the style, it’s about the content too. As well as much improved navigation and functionality, Machinery World has also enhanced the quality of information made available to customers at the beginning of the buying journey.

All machines boast high levels of information in a cleaner layout and where possible, relevant technical documents are available to download. Users can now also zoom in and enlarge machine images ensuring complete transparency as to the structural stability and condition of the unit.

Paul continued: “As a company we’re really proud of the machines we buy and sell, as well as the quality of the service we offer. With the level of information available on the new site, both written and visually, we leave nothing to the imagination. Even before a customer contacts us, they already know everything about the machine they’re interested in. We feel this openness increases trust, reputation and helps create lasting relationships.”

As acting and in some cases sole agents, the website also features new machines from ROKK Processing, Cattabriga, Coldelite and Promag, as well as pages concerning company and industry news and Machinery World’s additional services, namely on and off site servicing and machine commissioning.