It is the only membership trade association for the ice cream industry in the United Kingdom and is the organiser of the Ice Cream Expo. This is an annual event and the only one of its kind in the UK, attracting visitors and businesses from all over the world.
What does the ICA do?
The Ice Cream Alliance works hard to represent the interests of its members as well as the general trade and to promote the industry as a whole. This can involve liaising with authorities such as EHOs, Trading Standards, planning officers and event organisers to best help members.
More particularly, they are involved in an ongoing campaign regarding ice cream in schools, including lobbying Parliament and influencing policy makers, addressing the media and giving access to practical tools to help their members.
They are also working hard to promote quality ice cream. This involves giving the public information about what real artisan ice cream is and the opportunity to enjoy local ice cream products.