Tetra Pak Archives - Machinery World

So how did the "99" get its name?

So how did the "99" get its name?

The ‘99’ Flake can trace the roots of its name all the way back to Italy

Nothing seems to anger nostalgic Brits quite like the fact that “99” Flakes don’t cost 99p. Except perhaps the extortionate price of Freddo chocolate bars.

Some people assume that the “99” Flake derives its name from its original cost. However, this isn’t the case.

While the origin of the “99” Flake name is still somewhat shrouded in mystery, there is apparently a logical reason for its title that has nothing to do with the price tag.

The name of the “99” Flake, an ice cream cone traditionally served with a Cadbury Flake perched inside, was reportedly inspired by Italian royalty.

It all stems back to Italian soft ice cream makers working in County Durham in the 1920s who decided to incorporate the Flake into their ice creams in order to increase interest and boost sales.

Their chosen combination proved very popular, so much so that they needed to devise a memorable name for their innovative creation.

In the days of the monarchy in Italy the King has a specifically chosen guard consisting of 99 men, and subsequently anything really special or first class was known as ‘99’ – and that is how ‘99’ Flake came by its name Cadbury states.

While the regal connection of the “99” Flake to the Italian monarchy may sound impressive, there are other theories circulating about how the ice cream obtained its name.

In 1922, a man called Stefano Arcari opened up an ice cream shop in Scotland at 99 Portobello High Street.

He would apparently break a Flake in half and then place it in the ice cream to serve to his customers, taking inspiration from the shop’s address for the ice cream’s name.

It has been a family legend for as long as I can remember that my grandad invented the ‘99’, but the problem is, we have no proof,” Tanya Arcari, Stephen’s granddaughter told the BBC.

My dad always said that my grandad broke a Flake in half – before the short ‘99’ Flakes were manufactured – and stuck it in an ice cream.
We’re not sure of the exact date he did that, but it was not long after he opened the shop in 1922.

Rudi Arcari, Stephen’s son, believes that a representative from Cadbury’s may have then taken the idea.

Others speculate that the “99” Flake was so-called to honour the i Ragazzi del 99, “the Boys of ‘99’.

They were a group of soldiers born in 1899 and so the last to enlist in the First World War.

Some streets in Italy have been named after them in commemoration.

See us at the Ice Cream and Gelato Expo 2019!

See us at the Ice Cream and Gelato Expo 2019!

See us 12th-14th February at the Yorkshire Event Centre, Harrogate

The Ice Cream and Gelato Expo is a unique expo showcasing a huge assortment of ice cream varieties together with its equipment and supplies. This show provides a unique forum for suppliers, retailers, caterers and manufacturers of ice cream products. 

The show aims to encourage and support the production, vending and consumption of premium quality ice creams and other frozen treats. The Ice Cream and Gelato Expo also showcases the various types of machinery and equipment’s utilized by the ice cream industry.

The event enjoys massive popularity among all the sections of the society and within all age groups. The event provides the ideal opportunity to business to build brand images, create and optimize business opportunities and launch new products.

If you’re looking for new products, suppliers, inspiration or a new business venture, don’t miss out on the only dedicated exhibition for the Ice Cream Industry.

To pre-register please click here.

Click here to watch the highlights of the Ice Cream Expo 2017 or click here to watch Steve Christensen: The Ice Cream Bloke’s videos of the first and second day.

Opening Times

Tuesday 12th February
10.00am – 5.00pm (last entry 4.30pm)

Wednesday 13th February
10.00am – 5.00pm (last entry 4.30pm)

Thursday 14th February
10.00am – 3.00pm (last entry 2.30pm)

News


Ice-cream meltdown

Ice-cream meltdown

With temperatures exceeding 30C this week in the UK, it’s sent the British public into ice-cream meltdown, with retailers reporting a sales increase of over one hundred per cent on this time in 2017.

The Met Office have issued a health warning urging people to take precautions against sunburn, dehydration and heatstroke, but it appears many people are taking some extra cooling off steps – by stocking up our freezers with ice creams and other frozen deserts.

At Waitrose, recent sales have broken all previous records.

“Last week was our biggest ever week of ice-cream sales,” says Jess Hughes, a senior PR manager for the supermarket. Summer sales of their ice cream tubs have risen by 100 per cent compared to 2017, while sales of children’s ice lollies have shot up by 175 per cent. 

Surprisingly, ‘adult’ ice lollies have topped the frozen deserts charts at the retailer, with an increase in sales of 188 per cent.

Over at Sainsbury’s, the figures around ice-cream sales have also soared, with them announcing an increase of 71 per cent in sales of both hand-held ice-creams and sharing tubs week-on-week.

If you’re struggling to cope with production, or need machinery servicing, give us a call for some expert advice or take a look at our used ice cream machinery or our new ice cream machinery that we have in stock today that can increase your productivity.

News


Men in black

Men in black

Our new VW Transporter service van has arrived in gleaming back paintwork with new graphics to match our website.

The vehicle joins our existing fleet which will all eventually be upgraded with matching vehicles.

The Machinery World brand is a very visible aspect of our business, therefore we were keen to integrate it strongly onto our vehicle liveries with the help of our long-standing design and digital agency HTDL who designed the vehicle livery.

Commented Paul Crowter, Managing Director

News


New video gallery

New video gallery

We’ve added a brand new section to our website showcasing all of our machine videos we take.

Video is a fantastic way of showing machinery in action and can often negate the need to view first hand, especially when our customers span the entire world. As such, the practicalities of being able to review machinery we have for sale at your desk or on your mobile makes this a useful resource.

Featuring all our major dairy machinery brands including Alfa Laval, APV Gaulin, Benhill, Carpigiani, Cattabriga, GEA Wetfalia, Gram, Promag, ROKK, Seital SPX, Stephan, Technogel, Tecnofreeze and Tetra Pak, all of our videos show the actual machines for sale, often in use too.

See the video gallery here

You can also see all of these videos on our Youtube channel here.

For more information on any of our used dairy and processing machines, just get in touch.

News


The Museum of ice Cream

The Museum of ice Cream

An article published by CBNC in the US today reports that millennials are flocking to a new concept called pop-up museums, which are temporary staged exhibits specifically designed for taking weird and interesting selfies such as the Museum of Ice Cream.

The Museum of Ice Cream has just opened its third location in San Francisco. It features new installations like a Pop Rocks Cave, whipped cream ring toss and more. With each new location, the exhibits are brand new — except for the Sprinkle Pool, a favourite — and hinge on local ice cream purveyors who create unique and exclusive flavours.

News


New technology in dairy machinery

New technology in dairy machinery

Tetra Pak is using Microsoft HoloLens to speed-up maintenance and installation of it’s dairy and food processing equipment.

Armed with Microsoft HoloLens mixed reality headsets, Tetra Pak is revolutionising its issues diagnosis and resolution service, using mixed reality to reduce machine downtime and productivity loss for the customer, and protecting them against risks to safety and quality.​​​

This means that from anywhere in the world, a service engineer can “beam in” the right expert, who then sees and hears everything in real time, and guides the on-site work without ever leaving their desk.

“Our customers operate in a complex landscape where quality is essential and production lines are sophisticated. Using the disruptive innovation of Microsoft HoloLens, customers around the world can now access the whole network of our specialists wherever they are, through the Tetra Pak service engineers. This completely transforms the delivery of our support and enables quick resolution of quality issues.”

Johan Nilsson, Vice President Tetra Pak Services

“It’s a pleasure working alongside Tetra Pak to drive innovation in the manufacturing industry. We are excited to bring the transformative power of mixed reality and HoloLens to Tetra Pak customers to help them transform their business and enhance their service engineers’ capabilities.”

Caglayan Arkan, General Manager of Worldwide Manufacturing at Microsoft

The HoloLens can be used not only to respond to customer issues but also for installations and regular preventative maintenance.

Tetra Pak is piloting the service in 2017 with 50 HoloLens devices, in the Greater Middle East, Europe, and the Americas, and plans to roll-out to more markets next year.

See all of our Tetrapak dairy machinery and equipment here.

News


We want to buy your dairy machinery!

We want to buy your dairy machinery!

We’re always looking to expand on the machinery we stock and pay the best prices for dairy processing machinery with buyers on hand to value good-quality used dairy and food processing machinery, from single machines to complete process plants wherever in the world they may be.

As experienced experts in evaluating dairy processing machinery all over the world, we will act quickly and offer you the best possible price for your equipment based on age, condition and current market value.

Our buying service is backed up with fast payment anywhere in the world and we offer a worldwide removal and transport service from your site. Our purchasing and transportation service includes full insurance and completion of all the necessary paperwork for import into the UK where we stock all of our used dairy machinery. We will also purchase complete process plants whereby it will be the buyers responsibility to decommission and recommission, therefore eliminating any transportation entirely.

If you have used quality dairy processing equipment to sell, whatever brand it may be from Alfa Laval, APV Gaulin, Benhil, GEA Westfalia, Technogel, Tetra Pak or any other, you can email your info to us, request a call back or submit details using this link.

News