Pistachio Ice cream – love it? Hate it? Impartial? No matter how you feel about one thing is clear it is a trend that doesn’t look like it is going anywhere and has been taking over. In late 2023, a TikTok video featuring the indulgent “Dubai chocolate” a luxurious blend of milk chocolate, pistachio cream, and kataifi pastry went viral, amassing over 120 million views but did you know Dubai chocolate actually first launched in 2021! However it didn’t take off until creators on TikTok started sharing it – reminding us of the power that social media can have. This surge in popularity for this viral treat ignited a global fascination with pistachio-flavored treats, including an increase in demand for pistachio ice cream (have you noticed this?).

Why should I care?

The ripple effect of this trend has been significant in the ice cream world that we live in. Major brands like Häagen-Dazs reintroduced their  pistachio ice cream to the supermarket shelves, while we have also seen retailers such as Costco launching a Dubai chocolate-inspired ice cream bar. We are yet to try it and give our verdict! In the UK, supermarkets including Aldi have introduced their own versions of Dubai-style ice cream, reflecting the flavour’s growing appeal.

This was only just launched by Aldi on 14th March 2025 and clearly reflects the growing influence of Middle Eastern-inspired flavours in the UK dessert market, with pistachio emerging as a key trend and has driven significant consumer interest, leading to high demand and rapid sell-outs for various retailers.

Do we have enough pistachio in the world?

However, this pistachio boom has also led to challenges. The heightened demand contributed to pistachio shortage (mainly in the US), with prices increasing from $7.65 to $10.30 per pound.  Despite this, the pistachio flavor trend shows no signs of slowing down, with the market projected to grow from $324.5 million in 2024 to $752.3 million by 2032.

This is why at Machinery World, we recognise the importance of staying ahead of such trends. We have the machinery to support you if you choose to join the pistachio trend. Our state-of-the-art ice cream machinery is designed to help producers like you to innovate and meet the evolving tastes of consumers. Whether you’re looking to capitalise on the pistachio craze or explore new flavour horizons, we’re here to support your journey.​

If you’re looking to get on the pistachio wave and craft your own version of this trending flavour, Machinery World recommends using a ROKK ingredients feeder, ripple pump, and chocolate tank -ideal for incorporating pistachio paste, ripples, and textured inclusions with precision and consistency. These machines are trusted by artisan and industrial producers alike, and we currently have a wide range available on our website.

So our question is have you tried the viral dubai chocolate and what are your thoughts?

References:

1. https://www.news.com.au/lifestyle/food/eat/coles-woolies-respond-to-global-supermarket-pistachio-shortage/news-story/8579b06b87bbbd1bffc8e2f4c5139ccf
2. https://www.foodandwine.com/afters-dubai-chocolate-ice-cream-bar-costco-11719719
3. https://www.ctinsider.com/food/article/ghirardelli-nyc-dubai-chocolate-sundae-20288555.php
4. https://www.foodandwine.com/pistachio-flavor-of-2025-11703296
5. https://www.specialityfoodmagazine.com/food-and-drink/dubai-chocolate-bar-pistachio-flavour-trend
6. https://www.theguardian.com/food/2025/apr/19/tiktok-trend-for-dubai-chocolate-causes-international-shortage-of-pistachios
7. https://www.fastcompany.com/91320386/viral-dubai-chocolate-pistachio-shortage

The long-term impact of Brexit continues to reshape the business landscape, particularly for companies engaged in international trade. Increased customs regulations, additional paperwork, and evolving compliance requirements have created new challenges for UK businesses exporting to and importing from the EU. However, at Machinery World, we have taken proactive steps to ensure a smooth and hassle-free experience for our customers, covering all necessary paperwork and logistics to facilitate international transactions seamlessly.

Overcoming Post-Brexit Trade Barriers

With Brexit introducing new customs borders, businesses have had to navigate increased costs, longer processing times, and a more complex regulatory framework. As noted in a recent Open European Company blog post, companies have had to quickly adapt to new customs procedures, VAT changes, and regulatory differences between the UK and the EU.

At Machinery World, we understand that businesses rely on efficiency and certainty when trading internationally. That’s why we have streamlined our processes to handle all documentation and customs procedures on behalf of our clients, ensuring smooth and stress-free transactions.

How Machinery World Simplifies International Trade

To ensure that businesses can continue to trade with confidence, we have developed a comprehensive support system, including:

Expert Handling of Customs Paperwork

Our team takes care of all necessary documentation, including customs declarations, certificates of compliance, and import/export paperwork. By managing this process, we eliminate the risk of errors and costly delays.

Seamless Logistics Coordination

We work with a trusted network of logistics partners to facilitate the smooth transport of machinery across borders. Our efficient approach ensures that shipments arrive on time, avoiding unnecessary hold-ups at customs.

Up-to-Date Regulatory Compliance

The post-Brexit trade environment is constantly evolving, and we stay ahead of the latest regulatory changes to ensure full compliance. Whether it’s new tariff requirements or updated safety standards, we guide our customers every step of the way.

A Customer-Focused Approach

Our priority is to make international transactions as straightforward as possible for our customers. That’s why we offer:

• Personalised support – A dedicated team to assist with any queries and ensure a smooth process.
• Clear communication – Keeping customers informed at every stage, from purchase to delivery.
• Time and cost savings – By handling complex trade requirements, we enable businesses to focus on their operations.

As highlighted in Open European Company’s insights, Brexit has significantly altered the way UK businesses trade internationally. While these changes bring added complexity, Machinery World ensures that businesses can continue buying and selling machinery internationally without disruption. By taking care of customs paperwork, logistics, and compliance, we offer a reliable and stress-free solution that allows businesses to focus on growth, rather than red tape.

For more information on how we can support your international machinery trade, visit Machinery World.

March 24th marks European Gelato Day, a celebration of all things creamy, creative, and undeniably delicious. While most people will be indulging in their favourite scoop (or two), at Machinery World, we’re taking a moment to celebrate the people and processes behind the gelato.

We’re pleased to be the official UK agents for Ice Team’s Cattabriga and Promag, two of the most respected names in professional gelato machinery. These brands represent the gold standard in Italian gelato equipment, trusted by artisan gelato makers and large-scale producers alike. And through our partnership with Ice Team, we’re making this level of quality and innovation available to UK businesses, backed by our specialist knowledge and full support services.

Whether you’re setting up your very first gelateria or looking to expand your production capacity, having the right equipment is essential. That’s where we come in. From the elegant craftsmanship of Cattabriga to the robust performance of Promag, we offer expert advice to help you choose the perfect solution for your business. And it doesn’t stop at installation—we’re here for ongoing servicing, training, spare parts and support whenever you need us.

At Machinery World, we’ve built our reputation on helping food and dairy professionals succeed. We understand the unique needs of gelato makers, and we’re here to provide not just machines—but the confidence that comes from knowing you’re working with the best equipment.

So this European Gelato Day, we’re raising a spoon to all the incredible gelato makers. Whether you’re producing classic flavours or pushing the boundaries of what gelato can be, we’re here to support your journey—every step (and scoop) of the way.

Happy European Gelato Day from all of us at Machinery World!

Sometimes, the best career paths are the ones we don’t plan for. That was certainly the case for Claudia, whose journey into the machinery and engineering industry began by chance. With two young children, she was searching for a role that would fit around her family life when she came across a part-time position as a PA at Machinery World. What started as a practical decision soon turned into a career she couldn’t imagine leaving.

Passion & Inspiration

One of the aspects Claudia enjoys most about her work is the opportunity to use her multilingual skills daily. Being able to communicate in multiple languages has opened doors to exciting experiences, particularly when it comes to international travel.

“I have the opportunity to travel and visit the most amazing food exhibitions,” she says. “It’s fantastic.”

When asked about the most exciting project she’s worked on, she finds it impossible to choose just one.

“I find all projects exciting—small or big. Concluding and finalising a deal is always very rewarding.”

Career & Growth

Since stepping into the industry, Claudia has worn many hats at Machinery World. Starting as a PA, she then took on roles as a transport coordinator and later as a buyer.

“I have had the opportunity to work in several departments,” she explains. “I like to think that in the last few years, I have established my name in the second-hand machinery business.”

Through these experiences, she has developed a skill she values above all others: patience.

“Patience, patience, and patience,” she says with a smile.

Working in a male-dominated field has also shaped her confidence and resilience.

“I have always been a confident woman, but gaining technical knowledge in this industry has boosted my can-do attitude even further.”

Empowerment & Leadership

For young women considering a career in the machinery or engineering field, Claudia has one key piece of advice:

“Confidence is the key! Be open-minded and confident. If you like the technical, industrial world… be confident and go for it!”

She credits her own career growth to a simple but powerful lesson she learned early on.

“When I first started working, my line manager told me, ‘Don’t ever be scared of any opportunity that comes your way.’ I’ve kept that alive in my mind ever since.”

Her role requires self-motivation, something she fuels by actively seeking out opportunities.

“I have to generate my own work, fishing for opportunities on a daily basis. That’s what keeps me motivated,” she says. “I’m also part of a fantastic team at Machinery World. We all have different areas of expertise, and we share our knowledge in team meetings, which is really valuable.”

Workplace & Team Dynamics

For Claudia, one of the best parts of working at Machinery World is the office atmosphere.

“It’s kind and friendly. Plus, I can go for a country walk during my lunch break—it’s invigorating.”

She also values the shared sense of purpose among her colleagues.

“Personally, I like the fact that we all have shared values. It’s important for me to work in an environment I can identify with.”

Celebrating Success

After nearly 14 years with Machinery World, Claudia sees her long tenure as one of her proudest achievements.

“I love the idea of many more years to come!” she says.

Looking ahead, it’s the unknown possibilities that excite her the most.

“Not knowing what opportunity might be waiting for me around the corner—that’s what keeps it exciting.”

And when success comes—whether it’s hers or a colleague’s—there’s only one way to mark the occasion.

“Party time!” she laughs.

With a career shaped by confidence, curiosity, and a willingness to embrace new opportunities, Claudia’s story is proof that sometimes, the best journeys begin by accident.

For many, a career in machinery and engineering is a lifelong goal—but for Esther, it wasn’t originally part of the plan. What started as a part-time job soon turned into a passion, as she found herself captivated by the industry’s niche nature and the strong bonds she formed with colleagues.

“It wasn’t something I ever saw myself doing,” she admits. “But after working here for a while, I grew really fond of it. It’s such a unique industry, and that made it exciting for me.”

Finding Passion in a Niche Industry

One of the things she loves most about her role is the variety it brings. No two customers are the same, and every day presents something new to tackle.

“It never feels repetitive. There’s always something different happening, whether it’s a new project, a new client, or a fresh challenge to solve,” she explains.

But if she had to pick the most exciting project she’s worked on so far, it would undoubtedly be the company’s rebrand from Dairy Bits to Parts Station.

“Overseeing such a huge transition was incredible. It was about more than just a name change—it was about positioning ourselves for future growth. Seeing that transformation unfold was so rewarding.”

Growth, Confidence, and Career Evolution

Since stepping into the industry, Esther has experienced significant personal and professional growth.

“I’ve learnt so much, not just in terms of industry knowledge but also in my own development. My confidence and independence in my role have grown tremendously. That’s why I decided to take on the Chartered Management degree alongside my job—I want to keep pushing myself to develop further.”

One of the skills she’s most proud of is her ability to engage with people—especially in situations where she’s not an expert.

“I was never particularly shy, but discussing topics I wasn’t well-versed in used to be intimidating. Over time, I’ve built confidence in having those conversations, and that’s been a huge step for me.”

Beyond her own development, she’s also witnessed how working in this industry has shaped her approach to challenges. Whether at work, in university, or in everyday life, the resilience she’s built has carried over into all aspects of her journey.

Breaking Barriers and Leading with Confidence

Working in a traditionally male-dominated field can come with its challenges, but for Esther, it’s been a motivating force rather than a setback.

“It can be tough, especially when you’re surrounded by people with years of experience. But I’ve found that everyone is so supportive and willing to help. My colleagues genuinely want me to succeed, and that’s made all the difference.”

The best career advice she’s ever received? “Be a fighter.”

“There will always be difficult customers and tough situations, but you just have to push through and keep doing your best,” she says.

A Team-Driven Workplace Culture

One of the standout aspects of working at Machinery World, she notes, is the close-knit team dynamic.

“I love working in a small business because there’s such a personal touch. We all know each other well, and we work together in a way that really makes a difference. When you’re part of a smaller team, you can see the impact of your own contributions, and that’s so rewarding.”

The workplace culture, in a word? “Positive.”

“Everyone here is supportive. It’s such a great environment where people genuinely want to see each other succeed.”

And if there’s one surprising thing about the industry that most people wouldn’t expect, it’s how many companies are family-run.

“A lot of businesses in this industry have been passed down through generations. There’s something really special about that—it gives the industry a real sense of heritage and continuity.”

Celebrating Success and Looking Ahead

Reflecting on her proudest achievement so far, she points to the transformation of Parts Station.

“We’ve changed so much as a company. I started by organising the stores, and now we’ve expanded, rebranded, and set ourselves up for future growth. Seeing that evolution has been amazing.”

As for what excites her most about the industry’s future?

“It’s never going to be a dying industry. There’s always innovation happening, and I love that we get to grow alongside it.”

And when success comes—whether personal or shared with her colleagues—there’s always a way to celebrate.

“Usually with a cocktail!” she laughs. “But honestly, everyone here is always so ready to congratulate each other. It’s such a positive, uplifting environment.”

With a strong passion for her work, a drive for continuous learning, and an unwavering enthusiasm for the industry, Esther is not just thriving in her role—she’s shaping the future of engineering in her own unique way.

For Monika, a career in machinery and engineering wasn’t just about finding a job—it was about stepping into a field that sparked her curiosity. With a strong interest in machine equipment, she saw an opportunity to explore a new industry, one that constantly presents new challenges and opportunities.

“I was always interested in machine equipment and wanted to explore a new industry,” she explains.

Passion & Inspiration

Working in the industrial machinery sector has allowed Monika to combine her passion for engineering, mechanics, and problem-solving. As part of the transport team, she plays a key role in delivering machines worldwide, ensuring operations run smoothly across different markets.

“Every day is different in this field. I work in transport and deliver machines across the world—it’s exciting and dynamic.”

One of her most memorable projects involved an intense logistical challenge—loading 12 trucks of machinery to Türkiye in just three days.

“It was a demanding but incredibly rewarding experience,” she says. “Seeing everything come together successfully was a great achievement.”

Career & Growth

Since stepping into the industry, Monika has seen her confidence grow alongside her expertise.

“I’ve developed greater confidence in my abilities and gained additional knowledge about the machinery industry,” she shares.

A key skill she takes the most pride in is her ability to manage large-scale projects effectively. Handling unexpected delivery delays and project modifications required clear communication with customers and adaptability under pressure.

“Despite the challenges, I ensured that we met the client’s expectations and delivered successfully. That’s something I’m really proud of.”

On both a personal and professional level, working in this industry has helped her grow significantly.

“I’ve learned to manage my time, finances, and mindset effectively. Professionally, I’ve realised how important it is to set clear, achievable goals to ensure success.”

Empowerment & Leadership

For young women considering a career in the machinery and engineering sector, Monika’s advice is simple:

“Maintain self-confidence. Take on challenges, even the demanding technical or leadership roles that others might shy away from. Seek mentorship for guidance, and develop strong listening skills.”

The best career advice she’s ever received echoes this mindset:

“Seize the opportunities presented to you. Don’t let the fear of failure hold you back.”

Her motivation comes from a combination of continuous learning, a supportive team, and the opportunity to help others through leadership.

“Good workplace and team dynamics make all the difference. I love contributing to my job and supporting others in their roles.”

A Team-Driven Workplace Culture

At Machinery World, Monika has found a work environment that fosters both autonomy and trust.

“It’s a great place to work. I appreciate my independence and the confidence that management places in my abilities.”

Describing the team culture in just a few words, she highlights:

“Innovative, transparent, supportive, fun.”

And for those curious about the industry, here’s a surprising fact:

“The country that consumes the most ice cream is the USA, followed by Australia and then Norway!”

Celebrating Success and Looking Ahead

When asked about her proudest achievement, her response is clear:

“Working at Machinery World.”

Looking towards the future, she’s excited about the rapid transformations taking place in the industry.

“The machinery sector is evolving fast, driven by technological innovations, sustainability initiatives, and workforce changes. It’s an exciting time to be part of it.”

And when it comes to celebrating success—whether her own or that of her colleagues—Monika believes in balance.

“Taking time for self-care, going on a nice holiday, sending thoughtful messages to colleagues, and having team lunches—it’s all important.”

With her passion for problem-solving, leadership mindset, and drive to keep learning, Monika is not just thriving in her role—she’s helping shape the future of industrial machinery.

The ROKK CCM200 process mixer has been smoothing the way in the dairy industry for many years – but in recent months, it has been revolutionising the cook, cool and mix process for premium chocolate brands, including Lily O’Brien’s of Ireland.

Traditionally known for facilitating the mixing, emulsification, homogenisation and cooking process for products including cream cheese, processed cheese, liquid cheese and cooking sauces, the versatility of the ROKK CCM range also lends itself to the mixing of chocolate and fillings, as Kevin Coleman, Process Manager for Lily O’Brien’s explains:

“We use the ROKK CCM200 to mix the sweet fillings for our luxury chocolate collections,” says Kevin, “and since we brought it on board, the texture and evenness of the mix has improved throughout, which means we have reduced waste mixes by 15%, saving both time and money.”

Established in1992 by Mary Ann O’Brien, the brand is named for her daughter, Lily, the key product taster in those early years.  Now a global brand with an international reputation for product excellence, innovation and style-driven packaging design, the team at Lily O’Brien’s need to know they have back up and support when needed.

“We export to nine countries worldwide, accounting for 75% of our annual turnover,” says Kevin, “so having both machinery and expertise you can depend upon is vital to our business.

“The ROKK CCM200 is exceptionally sturdy, reliable and simple to use, with a great instructions book which underpins our operations training.  It’s easy clean, versatile and highly efficient, and the volume size is perfect for our batch requirements.

“Just as importantly,” continues Kevin, “the back-up support we receive from Machinery World’s engineering division is as good as anywhere else I’ve seen, and there is a very fast turnaround from their on-site spare parts division, Parts Station.”

The Leicestershire-based food and dairy machinery suppliers Machinery World Group was founded in 1999 with the vision of providing customers with the best new and used machinery for their bespoke operational needs and budgets.  25 years on, the Group remains the market leader in the provision of new and used machinery from across the globe – and have both their own branded machinery range, ROKK Processing, and one of the industry’s most comprehensive spare parts divisions, Parts Station.

Kevin first met the Machinery World Group team at a trade fair four years ago – and when he was looking for a cooker, cooler and mixer with the ability to tweak the plant diameters for bespoke solutions, they were his first choice:

“I spoke to a number of different companies who recommended Machinery World – and I’ve not been disappointed,” says Kevin.  “The training we received was excellent and everyone we deal with is highly skilled in their field – solutions are always simple, quick and clear, which is exactly what you want from your suppliers.”

As the Machinery World Group celebrate 25 years, Lily O’Brien’s are now in their 32nd year of trading and one of Ireland’s leading chocolate manufacturers.  The passion that first inspired Mary Ann’s chocolate honeycomb hedgehogs is still present throughout the business and the focus remains on creating the finest, mouth-watering chocolate creations, using the finest ingredients sourced from around the world.

As Leicestershire-based food and dairy machinery suppliers Machinery World Group celebrate 25 years of trading, one of their first customers, Simon Clapp of Brue Valley Farm, explains their own transition from cheese to butter suppliers, and how Machinery World have been with them every step of the journey.

Nestled in the lush Somerset levels with views to Glastonbury Tor is Brue Valley Farm, where the Clapp family have farmed the land for almost 500 years, raising herds of relaxed and happy cows to produce quality milk.

Traditionally cheese-makers, they started to experiment with producing high quality bespoke butter options in 2005 – and within eight years their business had switched completely to focus solely upon small batch butter and their award-winning fior di latte mozzarella.

“We started supplying M&S over 38 years ago, producing many of their own brand cheeses,” explains Simon, who has grown up making cheese and butter on the farm. “When they asked us to take on a butter project for them, we grasped it with both hands – and haven’t looked back.”

Initially produced in a small space at the back of the dairy, the butter business grew quickly, spreading across the former cheese factory to enable the family to make more and more butter.

It was during these early growth years that Simon turned once again to Paul Crowter who, in 2007 had expanded the Machinery World Group to include the ROKK Processing arm of the business, supplying their own brand machinery for the dairy industry.

“I knew Paul from his inaugural days of starting Machinery World,” says Simon, “and he always had something interesting to sell.  I liked his straight dealing approach and family values which resonated with our own, so when he showed me the ROKK butter homogeniser, a partnership was formed.”

Simon and Paul worked closely together on this early model homogeniser, making small changes to enhance the performance of the machine and developing additional features and options to increase flexibility.

“What’s really refreshing about working with Machinery World is that they genuinely listen to their customers and take on board their suggestions, which is why their own-brand machinery is so good,” says Simon.  “The key things I look for in a machine are durability, value for money, simplicity and the back-up of high-quality servicing.  The ROKK homogeniser and Machinery World engineering team give us all these things, plus the flexibility to create batches in a variety of different sizes, which is vitally important to our business.”

It is this versatile and explorative approach that has made many big name retail and wholesalers long term partners of Brue Valley Farm, as Simon explains:

“Both we – and our customers – recognised that we could do what the big players can’t do, which is to make exceptionally high quality small and bespoke batches, experimenting with different flavours, shapes and portions.”

Unlike many other butter manufacturers, who have turned to more modern methods, the Clapps continue to follow procedures passed down through generations of the family, using traditional old-fashioned barrels, batch churning and hand salting to create an open-textured product with a depth of flavour.

“We are always happy to try something new,” says Simon.  “In fact, I would say it’s a core driver of ours to continue to challenge the norm, trialling new tastes and styles, but always backed up by the finest of ingredients, traditions and machinery.”

Over the past 3 months a further six new retailer products have hit the shelves bursting with the unique tastes and textures of Brue Valley Farm.

Leicestershire-based food and dairy machinery suppliers Machinery World Group are inviting customers old and new to join them at Stand C64 at PPMA this year to celebrate 25 years of trading.

Machinery World Group (MWG) was founded in 1999 with the vision of providing customers with the best new and used machinery for their bespoke operational needs and budgets – and 25 years on, that ethos continues to underpin all aspects of the business.

Initially, MWG had just one member of staff – founder Paul Crowter – and a strong belief that building relationships, taking the time to meet people face to face and genuinely listening and responding to their needs lies at the heart of a good business.  Making and retaining connections by working in partnership with customers is key to the company’s success – and evidenced by the fact that the very first order Paul received was from Yarde Farm Ice Cream, in Plympton, Devon – and they continue to be customers today.

In the early years of building the group Paul travelled extensively around the world, attending exhibitions and meetings in South Africa, the Americas and Europe – and it is something he continues to do today, having recently returned from Australia.

This comprehensive knowledge and catalogue of contacts enabled Machinery World to develop and build their website – marking them as one of the first companies to upload and offer customers a range of machinery options from across the globe – and they remain the market leader today.

“We wanted to make buying used machinery more accessible, and easier for people to see what was available worldwide,” explains Paul.  “Back in the early days of Machinery World over 90% of our business was focussed on sourcing and selling high quality second-hand machinery and acting as the UK agents for overseas suppliers.

“The website gave us the opportunity to match customers with the best machinery for their individual needs – underpinning our belief that customers should not have to ‘make do’ with something from down the road when we could find them the perfect solution for their business from anywhere in the world.”

It was this desire to swiftly resolve customers’ problems which led, in 2007, to two further growth areas in the business: the development of a comprehensive spare parts division, Parts Station and the launch of ROKK Processing, their own branded machinery range.

Parts Station, formerly known as Dairy Bits, gave customers instant access to a vast array of spare parts, coupled with the expertise of Machinery World’s engineers, who could quickly diagnose the problem – in person or over the phone – and get the required part sent out the same day.

Parts Station not only stocks all spare parts for ROKK models, it also offers a vast selection of OEM replacement parts for numerous other models of machines used across the food and dairy processing industry.  If the part needed isn’t in stock, it will be swiftly sourced and shipped via Machinery World’s comprehensive supplier network – or made to order in the workshop as Paul explains:

“Machinery World’s engineers have extensive experience in the food and dairy processing industry, and I can’t think of a single problem they haven’t come across – and fixed.  Over the years, they have frequently built custom replacements for parts no longer being produced – and this service has now been extended to support customer requests for new and improved ways of refining their produce.”

Since its conception in 2007, the ROKK range has grown and diversified to supply all areas of the food and dairy processing industry – and now accounts for over 25% of the business.  The success and growth of the brand, which is now being built here in the UK as well as Italy and Turkey, lies in the way in which it has been designed to answer the needs of the food and dairy industry, as Paul explains:

“The ROKK brand was borne from years of listening to our customers and servicing their machines,” says Paul.  “We discussed and evaluated usage and performance patterns and thus recognised the need for high quality, durable machinery which, whilst highly flexible, was also easy to use, with uncomplicated – and therefore simple to fix – operating mechanisms.”

The growth of the ROKK brand has been complimented by an increase in storage for both spare parts and an ever-increasing range of new and used machinery, along with growth of the Machinery World team to include sales staff and engineers whose expertise spans the prepared foods and chocolate industries.

“Five years ago, we diversified our range and skillset to better serve the wider food preparation industry, whilst ensuring we continue to provide an exemplary service to the dairy and ice cream producers,” explains Paul.  “Our business was founded upon family values and the ethos of putting the customer first, and I’m delighted to say that all 18 members of the MWG team today continue to uphold and deliver those beliefs.”

MWG’s values and worldwide connections have inspired a relationship with Mercy Ships, a charitable organisation whose hospital ships deliver free surgery and sustainable healthcare to those most in need across the globe.

Visitors to the MWG stand C64 at PPMA will be able to find out more about both the work of the charity and the extensive range of new and used machinery offered by Machinery World Group.