If your production plan treats October like a quiet, pre-Christmas break… you’re missing out on something special: Diwali the Festival of Lights. Desserts like Kulfi (Indian style ice cream), Mithai traditional Indian sweets, Gulab Jamun (Indian style fried doughnuts)  etc are now a major seasonal moment in the UK and globally. This year, most of India will celebrate on Monday 20 October 2025 (with some regional observance on the 21st), making Diwali a time to think about capacity for dairy-led favourites like barfi, kulfi and ghee-rich sweets. So save this for 2027!

Why Diwali matters commercially (yes, even if you’re not an “ethnic” brand)

Audience scale: Over one billion people are estimated to celebrate Diwali worldwide. That’s not “niche” that is HUGE. 

UK demand is visible on the high street: Harrods is literally lighting its Knightsbridge façade for Diwali (20 Oct, on the hour from 6pm) a clear signal that premium retail considers Diwali a headline event. Asda has grown its seasonal Diwali aisles (61 stores and counting), Sainsbury’s runs dedicated Diwali ranges and pages, and Waitrose curates Diwali recipe edits shoppers can click straight from. Even Tesco launched a limited-edition Diwali mithai-inspired range recently. 

Add to that a UK population where South Asian heritage now accounts for roughly 9% of England & Wales (2021), and over 1.0 million Hindus and Sikhs, many in prime household-shopping age. 

Flavours & formats winning right now

Your R&D team won’t be shocked by pistachio, cardamom, rose and saffron but note how these are surging across mainstream bakery, confectionery and ice cream:

Trade and trend trackers flag pistachio as a top flavour for 2024–2025 (yes, the “Dubai chocolate” wave helped) you can read our May blog on that because we covered that too, with Middle-Eastern/South-Asian notes crossing into UK retail. Expect traditional mithai cues to collide with familiar British formats (think barfi-inspired fudge, “pista-rose” biscuits, kulfi-style ice cream with saffron/cardamom). Premium grocers and brands are already surfing this. 

What that means for production teams (and where Machinery World helps)

Diwali demand concentrates into a short window. Hitting it cleanly is about process flexibility and the right machinery. Here’s the kit mix we feel you can use if you want to jump onto this trend:

1. Ghee & butter prep (for mithai bases and frying):

Butter churns: (batch or continuous) to push consistent butter and feed ghee kettles; used units can be a smart, quick-lead add-on. We stock and source churns, plus service & spares.

2. Vacuum cooking, emulsifying & size reduction for barfi/peda mixes:

ROKK CCM universal vacuum cooker–cooler–mixers handle mixing, heating (incl. direct steam), particle size reduction and deaeration for dense, glossy mithai bases with fewer air pockets and better shelf life. (Also brilliant for nut pastes and condensed-milk styles.)

3. Kulfi & South-Asian ice cream:

For higher volumes and precise overrun control on kulfi/ice-cream lines, continuous freezers are the workhorses. We have the ROKK Continuous Freezer

4. End-to-end used plant, fast:

Need to spin up capacity quickly? Check our ever-changing used machines inventory (from butter plants to full soft-cheese lines) and talk to us about sourcing and installs.

Innovation inspo: traditional meets premium

If luxury spirits can go “Diwali limited edition” (see Johnnie Walker Blue Label x Rahul Mishra), dairy and dessert absolutely can elevate, too. Consider pistachio-saffron kulfi bars, rose-pista ripple churns, or barfi-inspired gelato bricks dressed for gifting. Seasonal packs and limited flavours = margin

Ready to light the (production) lamps (we love a pun)?

Whether you’re adding a butter churn, stepping up with a ROKK CCM for mithai bases, or chasing higher LPH on a continuous freezer, we can source, install and service the lot new or used plus secure the spares you’ll wish you had at 2am. Talk to Machinery World today and let’s make your Diwali run your most efficient (and delicious) yet.

Happy Diwali and Bandi Chhor Divas to all those celebrating from everyone at Machinery World.

References:

https://www.businesstoday.in/india/story/diwali-2025-date-confusion-cleared-which-day-will-india-celebrate-october-20-or-21-498388-2025-10-16

https://eu.dispatch.com/story/lifestyle/faith/2025/10/13/diwali-2025-date-start-5-days-what-to-know/86547835007/

https://www.statista.com/chart/26018/diwali-facts-and-figures/?srsltid=AfmBOopL12C3eL2bQbZKLEEVttNfM1uB8tR2l9PZQl5Ot4mzXlcpQBpY& 

https://www.harrods.com/en-gb/c/diwali-at-harrods-lp?srsltid=AfmBOoo7s_DbzG5FkqPdX4KZUeTIPt73P0jElgtYh8ExHJJhMm–EsdW

https://corporate.asda.com/newsroom/2023/11/02/asda-launches-unmissable-diwali-deals

https://www.sainsburys.co.uk/gol-ui/events/diwali

https://www.ons.gov.uk/peoplepopulationandcommunity/culturalidentity/religion/articles/religionbyageandsexenglandandwales/census2021

https://bakeryinfo.co.uk/ingredients-reports/flavour-trends-whats-hot-in-bakery-in-2024/689801.article

https://www.foodandwine.com/pistachio-flavor-of-2025-11703296

https://pistachiorose.com

https://www.rokk-processing.com/machines/multi-purpose/

Are you the kind of person who loves a big bite of honeycomb, chocolate chunk, or gooey brownie in your ice cream… or do you prefer it silky, creamy, and as smooth as possible?

This is the age-old ice cream debate. The kind that can make or break a shared tub at home. Picture it: you’re at the freezer aisle, only allowed to pick one flavour for everyone. The smooth-ice-cream lovers are giving you the look. The chunky fans are quietly plotting their own dessert run.

So, which side are most of us on?

If you are Team CRUNCH then…

Globally, it turns out you are with the majority. A whopping 65% of ice creams sold last year had mix-ins from cookie dough to nuts, biscuit pieces, and swirls of sauce while just 35% stayed smooth. And the reason is because it turns out Team Crunch like those little “surprises” in each scoop gives it more than just flavour. They add a moment. The crunch of an almond. The crumble of a biscuit. The chewy hit of brownie. It’s indulgence with every bite.

And here’s the thing this isn’t just a UK trend. Across the world, people are getting adventurous. “Crinchy” textures (that crispy-meets-crunchy sweet spot) are on the rise, and artisan makers are experimenting with wild inclusions, think chilli chocolate, salted pretzel, or even miso caramel. Have you tried these yet?

Don’t worry Team SMOOTH…

Let’s be honest smooth isn’t “boring”, Vanilla alone still ranks as one of the world’s best-selling flavours. It’s the perfect canvas for any topping, syrup, or sauce. And sometimes, you just want that uninterrupted, melt-in-your-mouth spoonful with no crunchy surprises lurking.

Smooth ice cream is also a hero for consistency, easier to scoop, easier to portion, and often with a longer shelf life than chunk-filled varieties. Plus it goes with pretty much anything – cake, brownies, apple strudel, tarts etc

What does this mean for you, the ice cream makers?

Whether you’re running an artisan parlour or producing at scale, the choice between chunky and smooth isn’t just about flavour it’s about production ultimatley. Dry inclusions can shorten shelf life if not handled right, and they require machinery that can mix them in evenly without damaging the texture. If you want to know which machinery is best then contact our sales team and they will be able to help as they are experts on this topic. Whether it is the right ingredient feeder, ripple pump, continuous freezer etc we can help. So, the big question is… which team are you on?

• https://www.barry-callebaut.com/en-US/trends-insights/ice-cream-trends-texture
• https://www.dairyfoods.com/articles/94921-consider-inclusions-influence-on-ice-creams-shelf-life
• https://www.dairyfoods.com/articles/94804-elevate-dairy-offerings-with-inclusions
• https://www.barry-callebaut.com/en-US/trends-insights/why-inclusions-make-difference
• https://www.sciencedirect.com/science/article/pii/S2213846324000786
• https://www.idfa.org/wordpress/wp-content/uploads/2024/05/2404080_IDFA_Ice_Cream_Analysis_Final3.pdf

Summer 2025 is turning nostalgic old-school ice lollies are back and better than ever, and not just for kids! From the UK to the US, these throwback treats have been reappearing in freezers and giving us all those childhood feel-good memories. From Wham! bar-inspired lollies to Rainbow Drops on a stick (who remembers these?), the 80s and 90s are back in style and they’re not alone. Solero tubs are selling out – yup we said tubs not sticks google it.

According to Mintel, over 60% of Gen Z consumers say they actively seek nostalgic flavours. And it’s not just Gen Z. Millennials and Gen X are also buying into it, hunting for a taste of their youth. Now You are probably wondering why does that matter to you in the ice cream diary world?? Well let’s take a look at which ones are coming back and the numbers:

Retro Reboots: What’s Back on the Shelves?

• Wham! Ice Lollies  a tangy tribute to the iconic chewy bar. Recently relaunched at Iceland, they’re flying off shelves.
• Rainbow Drops & Fruit-tella once pocket-money staples, now reinvented as freezer favourites.
• Solero Tubs we know them as being on the stick but the remix version is a silky, nostalgic twist on the 90s classic in a tub format so you can indulge as much as you want
• Viennetta discontinued in some markets, is now back this wavy ice cream cake is back with force and now also available in stick format (although these are classed as “dupes”)
• Opal Fruits Lollies they’re not Starburst here they’re retro royalty.
• Bomb Pops for all our US colleagues and customers, this ones for you. It’s a patriotic, ice‑cold delight across the Atlantic and climbing back up nostalgia charts and back – have you seen it?

These throwback launches aren’t just gimmicks. They’re backed by big numbers. Global demand for ice lollies continues to rise, with Mintel reporting the UK hand-held ice cream sector valued at £740M in 2022 and growing.

And with school holidays now in full swing, we can see this increasing!

Let’s be honest  every generation has its ice cream icon. The 80s gave us the OG Viennetta. The 90s were the golden age of Solero, Feast, and Cornetto Cool. And the 2000s? The Magnum ruled supreme, kicking off a new era of indulgence.

For manufacturers, this nostalgia isn’t just a vibe, it’s a business opportunity. Whether you’re a small-batch producer experimenting with flavours or scaling up a full summer range, Machinery World can help with:

• Ice-lolly moulders & popsicle machines for retro-shapes
• Batch or continuous freezers for small to large production or seasonal batches
• Flexibility to pivot between novelty flavours and formats

Retro is cool again… and we’ve got the machine to match.

1. https://www.unileverfoodsolutions.co.uk/channels/convenience-and-forecourts/latest-news/npds-2025.html
2. https://www.thesun.co.uk/money/27166056/ice-lollies-based-on-childhood-sweet/
3. https://www.thegrocer.co.uk/news/unilever-adds-haribo-solero-twister-cornetto-and-carte-dor-ice-creams/702419.article
4. https://www.foodrepublic.com/1759550/whatever-happened-viennetta-ice-cream-cake-us/
5. https://insights.mondelezinternationalfoodservice.com/ice-cream-offers-a-nostalgic-platform-for-innovation-2025
6. https://admin.jordanexportportal.gov.jo/storage/9c34b873-72f4-490f-af0e-428a35e06efc.pdf

Pistachio Ice cream – love it? Hate it? Impartial? No matter how you feel about one thing is clear it is a trend that doesn’t look like it is going anywhere and has been taking over.

In late 2023, a TikTok video featuring the indulgent “Dubai chocolate” a luxurious blend of milk chocolate, pistachio cream, and kataifi pastry went viral, amassing over 120 million views but did you know Dubai chocolate actually first launched in 2021! However it didn’t take off until creators on TikTok started sharing it – reminding us of the power that social media can have. This surge in popularity for this viral treat ignited a global fascination with pistachio-flavored treats, including an increase in demand for pistachio ice cream (have you noticed this?).

Why should I care?

The ripple effect of this trend has been significant in the ice cream world that we live in. Major brands like Häagen-Dazs reintroduced their  pistachio ice cream to the supermarket shelves, while we have also seen retailers such as Costco launching a Dubai chocolate-inspired ice cream bar. We are yet to try it and give our verdict! In the UK, supermarkets including Aldi have introduced their own versions of Dubai-style ice cream, reflecting the flavour’s growing appeal.

This was only just launched by Aldi on 14th March 2025 and clearly reflects the growing influence of Middle Eastern-inspired flavours in the UK dessert market, with pistachio emerging as a key trend and has driven significant consumer interest, leading to high demand and rapid sell-outs for various retailers.

Do we have enough pistachio in the world?

However, this pistachio boom has also led to challenges. The heightened demand contributed to pistachio shortage (mainly in the US), with prices increasing from $7.65 to $10.30 per pound.  Despite this, the pistachio flavor trend shows no signs of slowing down, with the market projected to grow from $324.5 million in 2024 to $752.3 million by 2032.

This is why at Machinery World, we recognise the importance of staying ahead of such trends. We have the machinery to support you if you choose to join the pistachio trend. Our state-of-the-art ice cream machinery is designed to help producers like you to innovate and meet the evolving tastes of consumers. Whether you’re looking to capitalise on the pistachio craze or explore new flavour horizons, we’re here to support your journey.​

If you’re looking to get on the pistachio wave and craft your own version of this trending flavour, Machinery World recommends using a ROKK ingredients feeder, ripple pump, and chocolate tank -ideal for incorporating pistachio paste, ripples, and textured inclusions with precision and consistency. These machines are trusted by artisan and industrial producers alike, and we currently have a wide range available on our website.

So our question is have you tried the viral dubai chocolate and what are your thoughts?

References:

1. https://www.news.com.au/lifestyle/food/eat/coles-woolies-respond-to-global-supermarket-pistachio-shortage/news-story/8579b06b87bbbd1bffc8e2f4c5139ccf
2. https://www.foodandwine.com/afters-dubai-chocolate-ice-cream-bar-costco-11719719
3. https://www.ctinsider.com/food/article/ghirardelli-nyc-dubai-chocolate-sundae-20288555.php
4. https://www.foodandwine.com/pistachio-flavor-of-2025-11703296
5. https://www.specialityfoodmagazine.com/food-and-drink/dubai-chocolate-bar-pistachio-flavour-trend
6. https://www.theguardian.com/food/2025/apr/19/tiktok-trend-for-dubai-chocolate-causes-international-shortage-of-pistachios
7. https://www.fastcompany.com/91320386/viral-dubai-chocolate-pistachio-shortage

The long-term impact of Brexit continues to reshape the business landscape, particularly for companies engaged in international trade.

Increased customs regulations, additional paperwork, and evolving compliance requirements have created new challenges for UK businesses exporting to and importing from the EU. However, at Machinery World, we have taken proactive steps to ensure a smooth and hassle-free experience for our customers, covering all necessary paperwork and logistics to facilitate international transactions seamlessly.

Overcoming Post-Brexit Trade Barriers

With Brexit introducing new customs borders, businesses have had to navigate increased costs, longer processing times, and a more complex regulatory framework. As noted in a recent Open European Company blog post, companies have had to quickly adapt to new customs procedures, VAT changes, and regulatory differences between the UK and the EU.

At Machinery World, we understand that businesses rely on efficiency and certainty when trading internationally. That’s why we have streamlined our processes to handle all documentation and customs procedures on behalf of our clients, ensuring smooth and stress-free transactions.

How Machinery World Simplifies International Trade

To ensure that businesses can continue to trade with confidence, we have developed a comprehensive support system, including:

Expert Handling of Customs Paperwork

Our team takes care of all necessary documentation, including customs declarations, certificates of compliance, and import/export paperwork. By managing this process, we eliminate the risk of errors and costly delays.

Seamless Logistics Coordination

We work with a trusted network of logistics partners to facilitate the smooth transport of machinery across borders. Our efficient approach ensures that shipments arrive on time, avoiding unnecessary hold-ups at customs.

Up-to-Date Regulatory Compliance

The post-Brexit trade environment is constantly evolving, and we stay ahead of the latest regulatory changes to ensure full compliance. Whether it’s new tariff requirements or updated safety standards, we guide our customers every step of the way.

A Customer-Focused Approach

Our priority is to make international transactions as straightforward as possible for our customers. That’s why we offer:

• Personalised support – A dedicated team to assist with any queries and ensure a smooth process.
• Clear communication – Keeping customers informed at every stage, from purchase to delivery.
• Time and cost savings – By handling complex trade requirements, we enable businesses to focus on their operations.

As highlighted in Open European Company’s insights, Brexit has significantly altered the way UK businesses trade internationally. While these changes bring added complexity, Machinery World ensures that businesses can continue buying and selling machinery internationally without disruption. By taking care of customs paperwork, logistics, and compliance, we offer a reliable and stress-free solution that allows businesses to focus on growth, rather than red tape.

For more information on how we can support your international machinery trade, visit Machinery World.

March 24th marks European Gelato Day, a celebration of all things creamy, creative, and undeniably delicious. While most people will be indulging in their favourite scoop (or two), at Machinery World, we’re taking a moment to celebrate the people and processes behind the gelato.

We’re pleased to be the official UK agents for Ice Team’s Cattabriga and Promag, two of the most respected names in professional gelato machinery. These brands represent the gold standard in Italian gelato equipment, trusted by artisan gelato makers and large-scale producers alike. And through our partnership with Ice Team, we’re making this level of quality and innovation available to UK businesses, backed by our specialist knowledge and full support services.

Whether you’re setting up your very first gelateria or looking to expand your production capacity, having the right equipment is essential. That’s where we come in. From the elegant craftsmanship of Cattabriga to the robust performance of Promag, we offer expert advice to help you choose the perfect solution for your business. And it doesn’t stop at installation—we’re here for ongoing servicing, training, spare parts and support whenever you need us.

At Machinery World, we’ve built our reputation on helping food and dairy professionals succeed. We understand the unique needs of gelato makers, and we’re here to provide not just machines—but the confidence that comes from knowing you’re working with the best equipment.

So this European Gelato Day, we’re raising a spoon to all the incredible gelato makers. Whether you’re producing classic flavours or pushing the boundaries of what gelato can be, we’re here to support your journey—every step (and scoop) of the way.

Happy European Gelato Day from all of us at Machinery World!

For many, a career in machinery and engineering is a lifelong goal—but for Esther, it wasn’t originally part of the plan. What started as a part-time job soon turned into a passion, as she found herself captivated by the industry’s niche nature and the strong bonds she formed with colleagues.

“It wasn’t something I ever saw myself doing,” she admits. “But after working here for a while, I grew really fond of it. It’s such a unique industry, and that made it exciting for me.”

Finding Passion in a Niche Industry

One of the things she loves most about her role is the variety it brings. No two customers are the same, and every day presents something new to tackle.

“It never feels repetitive. There’s always something different happening, whether it’s a new project, a new client, or a fresh challenge to solve,” she explains.

But if she had to pick the most exciting project she’s worked on so far, it would undoubtedly be the company’s rebrand from Dairy Bits to Parts Station.

“Overseeing such a huge transition was incredible. It was about more than just a name change—it was about positioning ourselves for future growth. Seeing that transformation unfold was so rewarding.”

Growth, Confidence, and Career Evolution

Since stepping into the industry, Esther has experienced significant personal and professional growth.

“I’ve learnt so much, not just in terms of industry knowledge but also in my own development. My confidence and independence in my role have grown tremendously. That’s why I decided to take on the Chartered Management degree alongside my job—I want to keep pushing myself to develop further.”

One of the skills she’s most proud of is her ability to engage with people—especially in situations where she’s not an expert.

“I was never particularly shy, but discussing topics I wasn’t well-versed in used to be intimidating. Over time, I’ve built confidence in having those conversations, and that’s been a huge step for me.”

Beyond her own development, she’s also witnessed how working in this industry has shaped her approach to challenges. Whether at work, in university, or in everyday life, the resilience she’s built has carried over into all aspects of her journey.

Breaking Barriers and Leading with Confidence

Working in a traditionally male-dominated field can come with its challenges, but for Esther, it’s been a motivating force rather than a setback.

“It can be tough, especially when you’re surrounded by people with years of experience. But I’ve found that everyone is so supportive and willing to help. My colleagues genuinely want me to succeed, and that’s made all the difference.”

The best career advice she’s ever received? “Be a fighter.”

“There will always be difficult customers and tough situations, but you just have to push through and keep doing your best,” she says.

A Team-Driven Workplace Culture

One of the standout aspects of working at Machinery World, she notes, is the close-knit team dynamic.

“I love working in a small business because there’s such a personal touch. We all know each other well, and we work together in a way that really makes a difference. When you’re part of a smaller team, you can see the impact of your own contributions, and that’s so rewarding.”

The workplace culture, in a word? “Positive.”

“Everyone here is supportive. It’s such a great environment where people genuinely want to see each other succeed.”

And if there’s one surprising thing about the industry that most people wouldn’t expect, it’s how many companies are family-run.

“A lot of businesses in this industry have been passed down through generations. There’s something really special about that—it gives the industry a real sense of heritage and continuity.”

Celebrating Success and Looking Ahead

Reflecting on her proudest achievement so far, she points to the transformation of Parts Station.

“We’ve changed so much as a company. I started by organising the stores, and now we’ve expanded, rebranded, and set ourselves up for future growth. Seeing that evolution has been amazing.”

As for what excites her most about the industry’s future?

“It’s never going to be a dying industry. There’s always innovation happening, and I love that we get to grow alongside it.”

And when success comes—whether personal or shared with her colleagues—there’s always a way to celebrate.

“Usually with a cocktail!” she laughs. “But honestly, everyone here is always so ready to congratulate each other. It’s such a positive, uplifting environment.”

With a strong passion for her work, a drive for continuous learning, and an unwavering enthusiasm for the industry, Esther is not just thriving in her role—she’s shaping the future of engineering in her own unique way.

Sometimes, the best career paths are the ones we don’t plan for. That was certainly the case for Claudia, whose journey into the machinery and engineering industry began by chance. With two young children, she was searching for a role that would fit around her family life when she came across a part-time position as a PA at Machinery World. What started as a practical decision soon turned into a career she couldn’t imagine leaving.

Passion & Inspiration

One of the aspects Claudia enjoys most about her work is the opportunity to use her multilingual skills daily. Being able to communicate in multiple languages has opened doors to exciting experiences, particularly when it comes to international travel.

“I have the opportunity to travel and visit the most amazing food exhibitions,” she says. “It’s fantastic.”

When asked about the most exciting project she’s worked on, she finds it impossible to choose just one.

“I find all projects exciting—small or big. Concluding and finalising a deal is always very rewarding.”

Career & Growth

Since stepping into the industry, Claudia has worn many hats at Machinery World. Starting as a PA, she then took on roles as a transport coordinator and later as a buyer.

“I have had the opportunity to work in several departments,” she explains. “I like to think that in the last few years, I have established my name in the second-hand machinery business.”

Through these experiences, she has developed a skill she values above all others: patience.

“Patience, patience, and patience,” she says with a smile.

Working in a male-dominated field has also shaped her confidence and resilience.

“I have always been a confident woman, but gaining technical knowledge in this industry has boosted my can-do attitude even further.”

Empowerment & Leadership

For young women considering a career in the machinery or engineering field, Claudia has one key piece of advice:

“Confidence is the key! Be open-minded and confident. If you like the technical, industrial world… be confident and go for it!”

She credits her own career growth to a simple but powerful lesson she learned early on.

“When I first started working, my line manager told me, ‘Don’t ever be scared of any opportunity that comes your way.’ I’ve kept that alive in my mind ever since.”

Her role requires self-motivation, something she fuels by actively seeking out opportunities.

“I have to generate my own work, fishing for opportunities on a daily basis. That’s what keeps me motivated,” she says. “I’m also part of a fantastic team at Machinery World. We all have different areas of expertise, and we share our knowledge in team meetings, which is really valuable.”

Workplace & Team Dynamics

For Claudia, one of the best parts of working at Machinery World is the office atmosphere.

“It’s kind and friendly. Plus, I can go for a country walk during my lunch break—it’s invigorating.”

She also values the shared sense of purpose among her colleagues.

“Personally, I like the fact that we all have shared values. It’s important for me to work in an environment I can identify with.”

Celebrating Success

After nearly 14 years with Machinery World, Claudia sees her long tenure as one of her proudest achievements.

“I love the idea of many more years to come!” she says.

Looking ahead, it’s the unknown possibilities that excite her the most.

“Not knowing what opportunity might be waiting for me around the corner—that’s what keeps it exciting.”

And when success comes—whether it’s hers or a colleague’s—there’s only one way to mark the occasion.

“Party time!” she laughs.

With a career shaped by confidence, curiosity, and a willingness to embrace new opportunities, Claudia’s story is proof that sometimes, the best journeys begin by accident.

For Monika, a career in machinery and engineering wasn’t just about finding a job—it was about stepping into a field that sparked her curiosity. With a strong interest in machine equipment, she saw an opportunity to explore a new industry, one that constantly presents new challenges and opportunities.

“I was always interested in machine equipment and wanted to explore a new industry,” she explains.

Passion & Inspiration

Working in the industrial machinery sector has allowed Monika to combine her passion for engineering, mechanics, and problem-solving. As part of the transport team, she plays a key role in delivering machines worldwide, ensuring operations run smoothly across different markets.

“Every day is different in this field. I work in transport and deliver machines across the world—it’s exciting and dynamic.”

One of her most memorable projects involved an intense logistical challenge—loading 12 trucks of machinery to Türkiye in just three days.

“It was a demanding but incredibly rewarding experience,” she says. “Seeing everything come together successfully was a great achievement.”

Career & Growth

Since stepping into the industry, Monika has seen her confidence grow alongside her expertise.

“I’ve developed greater confidence in my abilities and gained additional knowledge about the machinery industry,” she shares.

A key skill she takes the most pride in is her ability to manage large-scale projects effectively. Handling unexpected delivery delays and project modifications required clear communication with customers and adaptability under pressure.

“Despite the challenges, I ensured that we met the client’s expectations and delivered successfully. That’s something I’m really proud of.”

On both a personal and professional level, working in this industry has helped her grow significantly.

“I’ve learned to manage my time, finances, and mindset effectively. Professionally, I’ve realised how important it is to set clear, achievable goals to ensure success.”

Empowerment & Leadership

For young women considering a career in the machinery and engineering sector, Monika’s advice is simple:

“Maintain self-confidence. Take on challenges, even the demanding technical or leadership roles that others might shy away from. Seek mentorship for guidance, and develop strong listening skills.”

The best career advice she’s ever received echoes this mindset:

“Seize the opportunities presented to you. Don’t let the fear of failure hold you back.”

Her motivation comes from a combination of continuous learning, a supportive team, and the opportunity to help others through leadership.

“Good workplace and team dynamics make all the difference. I love contributing to my job and supporting others in their roles.”

A Team-Driven Workplace Culture

At Machinery World, Monika has found a work environment that fosters both autonomy and trust.

“It’s a great place to work. I appreciate my independence and the confidence that management places in my abilities.”

Describing the team culture in just a few words, she highlights:

“Innovative, transparent, supportive, fun.”

And for those curious about the industry, here’s a surprising fact:

“The country that consumes the most ice cream is the USA, followed by Australia and then Norway!”

Celebrating Success and Looking Ahead

When asked about her proudest achievement, her response is clear:

“Working at Machinery World.”

Looking towards the future, she’s excited about the rapid transformations taking place in the industry.

“The machinery sector is evolving fast, driven by technological innovations, sustainability initiatives, and workforce changes. It’s an exciting time to be part of it.”

And when it comes to celebrating success—whether her own or that of her colleagues—Monika believes in balance.

“Taking time for self-care, going on a nice holiday, sending thoughtful messages to colleagues, and having team lunches—it’s all important.”

With her passion for problem-solving, leadership mindset, and drive to keep learning, Monika is not just thriving in her role—she’s helping shape the future of industrial machinery.