The UK’s most expensive ice cream

Selfridges has collaborated with Snowflake Luxury Gelato to create an extravagant take on the classic summer time treat – the original 99 chocolate

Only theirs is a sumptuous £99 “Gelato Flake” made by Snowflake’s skilled Maestro Gelatiere where the traditional wafer cone, prepared by hand, is dipped in organic Madagascan chocolate and covered in individually-placed gold pearls.

There are different treats inside the cone: rare Madagascan chocolate, caramelised pecans, two massive gelato spheres – one of many, ginger and passion fruit and one of rich dark chocolate and a luxury Belgian white chocolate truffle filled with salted caramel sauce. There’s also salted caramel soft serve gelato made with exquisite Persian Blue Salt.

And to top this decadent treat: raspberry sorbetto macaroon decorated with a white chocolate glaze, Persian sea salt and edible diamonds; a gold leaf-coated chocolate flake; a pipette full of mango, ginger and passion fruit sauce; gold chocolate spoon; and finished off with a glistening piece of edible gold leaf.

Also known as the Billionaire’s Soft Serve it takes four and a half hours to make each and every delicious component of this luxurious gargantuan dessert.

Scientists confront the dairy v health myths

The evidence base on milk and dairy and its relationship with lifelong health has shifted significantly over the past decade, according to leading nutritionists.

Speaking at ‘Dairy & Health: The Evidence Explained’ in London, nutritionists confronted the milk myths and outlined the positive role that milk and dairy foods can play with regards to heart health, type 2 diabetes, obesity and healthy ageing.

Delegates were told that despite its saturated fat content, milk and dairy foods have shown no significant association with the risk of developing heart disease or type 2 diabetes. Some studies have even shown protective effects.

Nutritionists also outlined that, when consumed as part of a balanced diet, milk and dairy has no negative effects on body weight or body fatness, and may actually help to break the obesity cycle.

Professor Kevin Whelan, professor of dietetics at King’s College London, said: “Milk and dairy foods are often targeted in public health campaigns to tackle obesity, but the latest research challenges this.

“For example, we now know that body weight and fatness is not associated with children who consume higher than average amounts of dairy, including those who drink whole milk as opposed to low-fat products. We also have seen that in adults, consuming dairy as part of a calorie restricted diet can actually aid body fat loss.

“The protein in dairy may help in making us feel full and delay our desire to eat, and the calcium may also reduce the amount of fat that is absorbed in the gut.”

The nutritionists outlined that dietary protein, particularly the type of protein found in dairy, is important for ageing muscles, and the latest scientific evidence on saturated fat, dairy, heart disease and type 2 diabetes was also presented.

Professor Ian Givens, professor of food chain nutrition at the University of Reading, said: “It is often thought that milk and dairy, due to their saturated fat content, can play a part in developing health problems such as cardiovascular disease and type 2 diabetes, but recent studies have shown that’s not the case.”

Dr Anne Mullen, director of nutrition at The Dairy Council, added: “Milk and dairy matters at all stages of life and can help in addressing a number of public health concerns. Whether it’s the heart, type 2 diabetes, obesity or ageing healthily that is of concern, dairy can play an important role in your lifelong health.

“The role of milk and dairy foods in leading a healthy balanced diet is all too often misunderstood, and it’s important we clear up the confusion and confront the myths. The evidence on milk and dairy is well-substantiated, and it’s gathering strength.”

The seminar was held at the Wellcome Collection in London. The conference is part of a month-long roadshow series organised by The Dairy Council and will be held in cities across the UK throughout June to provide the latest evidence-based information for health writers and health professionals. All seminars in this series are CPD endorsed by The Association for Nutrition and have been backed by AHDB Dairy.


Supplying dairy machinery worldwide to over 80 countries

As one of the world’s leading suppliers of new and used dairy machinery, Machinery World buy and sell plant and machinery worldwide to an ever increasing number of countries and continents.

From Iceland to New Zealand and every continent in between, the list of worldwide clients now numbers around 80 buying Filling machines, Packing machinery, Complete Plants, Evaporators & Spray Driers, Used Homogenisers, Ageing Vats, Batch Freezers, Batch Pasteurisers, Continuous Freezers, Fruit Feeders, Separators as well as Wrappers & Shrink Tunnels.

Our recently sold page shows some of the global locations our machinery has been delivered to.and our interactive map shows the spread of worldwide locations

As agents for new machinery from leading manufacturers, we also welcome part exchange, whether you require a single machine or an entire plant. Additionally, we are always interested in purchasing equipment ranging from complete manufacturing plants to individual machines and equipment.

When we buy machinery, we make prompt inspections, firm offers, and prompt payment, with global export facilities and skilled employees to perform removal and transport of machinery worldwide.

Get in touch today by email, telephone of Live Chat if you’re looking to buy or sell quality dairy processing machinery.


New technology in dairy machinery

Tetra Pak is using Microsoft HoloLens to speed-up maintenance and installation of it’s dairy and food processing equipment.

Armed with Microsoft HoloLens mixed reality headsets, Tetra Pak is revolutionising its issues diagnosis and resolution service, using mixed reality to reduce machine downtime and productivity loss for the customer, and protecting them against risks to safety and quality.​​​

This means that from anywhere in the world, a service engineer can “beam in” the right expert, who then sees and hears everything in real time, and guides the on-site work without ever leaving their desk.

“Our customers operate in a complex landscape where quality is essential and production lines are sophisticated. Using the disruptive innovation of Microsoft HoloLens, customers around the world can now access the whole network of our specialists wherever they are, through the Tetra Pak service engineers. This completely transforms the delivery of our support and enables quick resolution of quality issues.”

Johan Nilsson, Vice President Tetra Pak Services

“It’s a pleasure working alongside Tetra Pak to drive innovation in the manufacturing industry. We are excited to bring the transformative power of mixed reality and HoloLens to Tetra Pak customers to help them transform their business and enhance their service engineers’ capabilities.”

Caglayan Arkan, General Manager of Worldwide Manufacturing at Microsoft

The HoloLens can be used not only to respond to customer issues but also for installations and regular preventative maintenance.

Tetra Pak is piloting the service in 2017 with 50 HoloLens devices, in the Greater Middle East, Europe, and the Americas, and plans to roll-out to more markets next year.

See all of our Tetrapak dairy machinery and equipment here.


We want to buy your dairy machinery!

We’re always looking to expand on the machinery we stock and pay the best prices for dairy processing machinery with buyers on hand to value good-quality used dairy and food processing machinery, from single machines to complete process plants wherever in the world they may be.

As experienced experts in evaluating dairy processing machinery all over the world, we will act quickly and offer you the best possible price for your equipment based on age, condition and current market value.

Our buying service is backed up with fast payment anywhere in the world and we offer a worldwide removal and transport service from your site. Our purchasing and transportation service includes full insurance and completion of all the necessary paperwork for import into the UK where we stock all of our used dairy machinery. We will also purchase complete process plants whereby it will be the buyers responsibility to decommission and recommission, therefore eliminating any transportation entirely.

If you have used quality dairy processing equipment to sell, whatever brand it may be from Alfa Laval, APV Gaulin, Benhil, GEA Westfalia, Technogel, Tetra Pak or any other, you can email your info to us, request a call back or submit details using this link.


Multiple wins at the Ice Cream Awards 2017

Organised by the Ice Cream Alliance, the National Ice Cream Awards 2017 held at the Yorkshire Event Centre in February have yielded some great wins for Machinery World and ROKK customers.

Notably, Equi’s Ice Cream won the Silver Challenge Cup in the Dairy Ice Cream Artisan, Open, Blueberry, Rum and Raisin, Raspberry and Continuous classes along wit a number of Diplomas, while James Rizza & Sons Ltd gained a Diploma of Merit in both the Artisan and the Dairy Ice Cream Continuous Classes along with a number of flavour Diplomas.

Franks Ice Cream Ltd gained a Special Diploma of Merit in the Dairy Ice Cream Continuous Class and the The Silver Challenge Cup in the Ice Cream Open Class along with two other Diplomas in the flavour classes. 

A Bronze Medal for the Continuous Class along with The Silver Challenge Cup in the 1st Sorbet Class – Mango was awarded to G Porrelli & Co Ltd

A Silver Medal in the Continuous Class plus a Special Diploma of Merit were awarded to Morelli’s Ices for the Open, Continuous, Chocolate and Frozen Yoghurt classes as well as further Diplomas being awarded in the flavour categories.

A silver medal, bronze medal and numerous diplomas were awarded to Ryeburn of Helmsley for Dairy Ice Cream Artisan, Continuous, Chocolate, Blueberry, Rum and Raisin, Mango, Raspberry and Open classes.

A Bronze Medal for the Open Flavour Class along with a Special Diploma of Merit was awarded to Mauds Ice Creams for the Sorbet Raspberry Class along with numerous other flavour awards.
The Silver Challenge Cup was also awarded to Suncream Dairies Ltd in the Mini and Large Artistic Classes

Ciccarelli Artisan Gelato picked up the Silver Medal for their Tiramisu flavour, Silver Challenge Cup in the Rum and Raisin Flavour Class with multiple Special Diplomas of Merit, Diplomas of Merit and Diplomas also awarded for their Open, Mango Sorbet, Raspberry, Chocolate, Blueberry, Passion Fruit and Rum and Raisin flavours.


See us at Ice Cream Expo 2017

Join us on stand 38 at the Ice Cream Expo 2017, 14th-16th February at the Yorkshire Event Centre, Harrogate

Ice Cream Expo is a unique expo showcasing a huge assortment of ice cream varieties together with its equipment and supplies. This show provides a unique forum for suppliers, retailers, caterers and manufacturers of ice cream products. The show aims to encourage and support the production, vending and consumption of premium quality ice creams and other frozen treats. Ice Cream Expo also showcases the various machineries and equipments utilised by the ice cream industry. 

The event enjoys massive popularity among all the sections of the society and within all age groups. Drawing such massive crowd the event provides the ideal opportunity to business to build brand images, create and optimize business opportunities and launch new products.

If you’re looking for new products, suppliers, inspiration or a new business venture, don’t miss out on the only dedicated exhibition for the Ice Cream Industry – register with the welcome team from 10:00am on Tuesday 14th February.

See full details here


Indian ice cream market forecast to grow by 17%

With an expanding middle class population base, rising purchasing power, coupled with changing customer tastes and growing demand for premium ice creams, India will drive an expanding ice cream market through 2021 according to a report recently published by TechSci Research.

“India Ice Cream Market By Type, By Organized Vs Unorganized Sector, By Category, Competition Forecast & Opportunities, 2011-2021”, the ice cream market in India is forecast to exhibit a CAGR of 17.03% during 2016-2021. 

The Ice cream market in India has grown at a moderate pace over the past few years, due to the  increasing number of international ice cream brands entering the market, improving cold storage facilities, coupled with changing consumer taste. 
In addition, India is the largest producer of milk, with the country accounting for over 1/5th of global milk production, thereby offering ice cream in a country with a large volume of raw material for manufacturing of ice cream. GDP per capita of India has increased from USD1390 in 2010 to 1580 in 2015, positively impacting on the ice cream market in India. 
Furthermore, growing inclination towards eating ice cream outside, a growing number of flavours, coupled with rising purchasing power are further expected to drive the Indian ice cream market during the forecast period.

West India dominated the India ice cream market in 2015, and is further anticipated to continue dominate in the coming years, owing to presence of leading players in the ice cream market in India such as Gujarat Cooperative Milk Marketing Federation, National Dairy Development Board, Vadilal, etc.

A growing dairy industry, coupled with high population density in the region, the India ice cream market was dominated by impulse category of ice creams in 2015, and this category is further expected to continue its dominance during the forecast period, owing to growing demand for premium ice creams and changing consumer taste.

“Ice cream were considered a luxury food product, however with changing taste and preference of consumers, which propelled growth in India ice cream market over the past few years. Moreover, growing demand for natural and traditional flavoured ice cream, coupled with increasing penetration of international brands, improvement in cold chain infrastructure and rapid urbanisation to drive India ice cream market during the forecast period.”, said Mr. Karan Chechi, Research Director with TechSci Research.

“India Ice Cream Market By Type, By Organised Vs Unorganised Sector, By Category, Competition Forecast & Opportunities, 2011-2021” has evaluated the future growth potential of India ice cream market and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers to take sound investment evaluation.


Expert advice on keeping your machinery in tip top condition

With the New Year fast approaching, it’s time to start thinking about getting your machines in premium condition for a problem-free, productive season throughout 2017. 

At Machinery World, the service department have taken some time out from planning a comprehensive servicing schedule from January onwards to talk through some of the most common problems they have encountered, and to offer some preventative advice.

Senior engineer Russell Jex has been with Machinery World for over six years, and has resolved breakdowns from the obvious to the extreme, but he firmly believes it’s the simple problems that are the most frustrating:

Whilst the last thing anyone wants is a major problem like a cracked dasher or leaking barrel, I often feel it is worse when production stops for something small, as this could so easily be prevented.
The most common unscheduled repairs we do are usually to do with leakage issues, because an o-ring needs replacing, or a mechanical seal has gone,” he explains. “Problems with the refrigeration process, like gas leaks, or unstable aeration, which makes the ice cream unsaleable because the weight isn’t consistent, come a close second – and then there’s always a simple bearing collapse to bring production to a swift and grinding halt.

Before jetting off to Ghana for ROKK’s latest installation, he commented, 

All of these breakdowns are costly for ice cream producers, especially the smaller operators, as it can mean they have to stop production altogether whilst they wait for an engineer to come out. At Machinery World we pride ourselves on solving our customers’ unscheduled repairs the same day, or the day after at the very latest. Breakdowns can be hugely frustrating for small businesses – but can easily be avoided.

The three-strong service team advocate a prevention rather than cure approach as Martin Alexander explains: “Customers booking an annual service very rarely have a simple fault breakdown, as we spot any wear and tear and potential weak spots, replace seals and gaskets and carry out preventative maintenance to ensure machines are in prime condition to keep working at their peak throughout the season. Whilst some owners may baulk at the idea of paying for a service when their machines seem to be working fine, it often proves to be a false economy, with machines breaking down just when you need them most.”

Regular servicing also means that ice cream manufacturers have the correct paperwork in place for audit, or a potentially lucrative deal with a supermarket chain.

And the other top tip for a deliciously trouble-free season comes from Machinery World’s newest service department recruit, Chris Wilson.

I’ve been part of the team for a year now, learning more and more each day, and that’s what is just as critical for our customers – knowledge. Good staff training both in terms of how to operate the machines, and also knowing the importance of keeping them spotlessly clean can prevent so many problems and greatly extend the life – and productivity – of your machine.”

But the team don’t just repair machines: Another important aspect of their role is to deliver, set up and test new machinery, and of course, train customers on their new purchases. But new doesn’t always need to mean brand new: whilst Machinery World stock some of the industry’s best equipment including exceptional artisan equipment from the famous Cattabriga stable, budget-priced but mighty Promag machines, Coldelite CK blast freezers and their sister company ROKK’s brand new machines, the company is also the UK’s premier stockist of second hand machinery, which is fully-serviced prior to dispatch from Machinery World’s superbly equipped workshop.

There are a tremendous number of small firms just starting out in the ice cream business who simply can’t afford to buy new at the outset, so we can offer them an excellent choice of top quality used machines as an alternative.

says Russell.

Our experienced sales team can talk to them about their aspirations as well as their budget, to find the solution that works best for them, which could mean one larger machine, or perhaps several smaller machines, so they can do lots of different flavours at the same time.

When existing customers need to replace their machines, they find added benefits to working with the close-knit team at Machinery World, as UK sales director Phil Darvell explains:

Because our service department is a team of three, they know their customers, their customer’s businesses and their machinery inside out,” says Phil, “which means that when the time comes to reinvest the sales and service teams pool their knowledge and expertise to ensure our customers purchase the best possible machine for their individual needs.

Shortly after John Clement took over his tenure at Lovingtons Ice Cream, having spoken to the engineers as well as the sales team and to satisfy demand for their growing 125ml pot business he purchased a ROKK RR3800 rotary filler, now the centre piece machine in Lovingtons’ BRC AA grade approved production site.

This ROKK is exactly the right machine for our business,” says John. “We are continually impressed by the industry-leading expertise within the Machinery World Group of companies, and the outstanding professionalism, response times and support given to Lovingtons over the years.

Please contact the service team at Machinery World to book-in your annual service now, on 01455 220179 or follow the links to find out more about the range of new and used machines available.

Photo caption: The Machinery World Service team, L-R: Chris Wilson, Russell Jex and Martin Alexander


Meet the team at Machinery World

The Machinery World Service Team, L-R Martin Alexander, Russell Jex and Chris Wilson. Photo courtesy of Chris.

At Machinery World, it’s the small things that make a big difference: the minute attention to detail that goes into every repair, the bespoke tools developed to solve problems more efficiently, and the size of the service department, where a team of just three ensure that around 300 ice cream machines are kept in tip top running order each year.

The service department is led by senior engineer Russell Jex, a refrigeration focused electrical, mechanical and maintenance engineer who has been at Machinery World for six years – and it’s the variety of the job that keeps him smiling as he roars to work on his SUZUKI SV650S motorbike.

No two days are ever the same in Russell’s job and he’s frequently out on the road servicing customer’s machines on site, from Macclesfield to Mauritius and Guildford to Ghana.

“Along with an on-going programme of servicing contracts, commissioning and training on brand new machines, we also try to get out and fix unscheduled breakdowns the very same day, or at the latest, the day after,” explains Russell, “which means great teamwork is essential, as we schedule jobs between us to ensure we provide the best possible service to all our customers.

 “There are 30 – 40 different manufacturers, each with 10 – 15 models of machines – and then there’s the different years too, of course, with upgraded components, so we have an extensive library of manuals – both physical and in our heads. 

“Whilst the principles of the machines are the same, they all dismantle differently and there’s a wide range of things that can go wrong,” he continues. “I love the challenge of diagnosing the fault, then fixing it as quickly as possible so our customers can get on with the serious business of making ice cream – particularly honeycomb, my personal favourite.”

In fixing faults efficiently, the team have a secret weapon – the awesome ability of Martin Alexander to make unique tools and equipment from a simple drawing or concept. 

“I’ve been at Machinery World for four years now, and put my background in engineering, welding and fabricating to good use creating tools to help us do the job better and faster,” explains Martin.  “We discuss jobs between us in the workshop, and if one of us has had a tricky experience, say removing an old, crusted part, then I’ll design and build a specialist tool to make the job easier and quicker the next time around.”

Martin’s unique toolkit is supplemented by the more traditional tools – and the teams’ mobile workshop vans.

“We always try to fix the problem before we leave site,” says Chris Wilson, the newest member of the team at eight months in, who came to the workshop to set up an apprenticeship scheme with North Warwickshire College, and decided it was actually the perfect job for him. “So we’ll take a full kit of parts, supplied by our own spares department, Dairy Bits, for the machine we’ll be working on. Our vans are also loaded with vices, heavy tools and, of course, our Martin specials and we pride ourselves on finding solutions and getting the customer up and running again the very same day.”

The only exceptions would be if a major part had failed – but even under these circumstances, the intrepid trio won’t take no for an answer as customer Sebastian Parker at Callestick Farm in Cornwall can testify:

“There was a crack in the dasher in my Soren CS1500 which would have meant a replacement part, but Russ and co suggested we chop it in half and re-weld it.  The dasher spins quite fast, so it had to be welded perfectly straight, right there on the farm.”

The farm’s own welder Ray carried out the repair under the watchful eye of Russell – and two years on, the machine has once again flown through its annual service.

So with no two days the same, what do each of the three Machinery World engineers like best about their jobs?

“For me it’s the customer satisfaction, the relationships we build and the service we can provide,” says Russell.  “Because there’s only three of us, and we work specifically on post-pasteurisation machinery, we know our customers, their machines and the machine history inside out.  Our customers will always see a familiar face and have the reassurance that if their machine can be fixed, then we’ll fix it.”

“I like the variety of work, and the new skills I’m learning every day,” says Chris, “but the best thing of all is the atmosphere and camaraderie across the whole of the workforce.  This is a family business and that really comes through, as when a job needs doing, be it strapping machines onto a container or jet washing the vans and warehouse in advance of a customer visit, we all work together as a team.”

“It has to be the freedom Machinery World give me to design and create tools and gadgets which help us, and our customers,” says Martin.  “One of my recent projects has been to design and build a flexible filling arm, which both supports the filling pipe and takes all the strain off the person, enabling the operative to put the tub on the table and move the pipe around instead.  The pipe is self-supporting off the freezer and, whilst I designed it originally for the ROKK 600, the fixings are universal, so it can be used on all continuous freezer models. 

“The job satisfaction when you see one of your creations being used by customers is second to none.”

To find out more about the service department, visit